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THE SIGNIFICANCE

A staple in the entertainment industry is conflict, better known as "beef" in the hip-hop and rap genres. Beef refers to the disagreement or dislike between multiple parties of people that generally sparks the taking of sides by the intended audience. Whether analyzing conflicts during presidential elections such between Hillary Clinton and Donald Trump or conflicts involving hip-hop and rap amongst icons such as Jay-Z and Nas, there is the opportunity for audiences to pick sides and "endorse" their representor of choice. While the context and content may differ, the rhetoric, tactics, and goals draw similar correlation.  From discrediting an opponent, to trash talking, to becoming the “King of Rap”, the potential impact of beefs on the audience that they target monumentally affect their cultures. The fascination with conflicts in hip-hop and politics derive from their pull of the most basic of human desires and need for identity: need to be right and be on the winning team. In this section, beefs between various groups and individuals will be analyzed to determine their impact on cultural norms, use of geotagging, reference to gender roles, and larger influence in society.

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